Portfolio
TORCHLIGHT MAGAZINE - BBB St. Louis
Torchlight is a quarterly magazine for BBB St. Louis’ ~9k Accredited Businesses, intended to help readers grow their business, provide education on marketplace ethics and reinforce the value of BBB Accreditation. I manage the magazine process from beginning to end, conducting interviews and drafting all copy except the CEO’s letter on pages 2-3. I also arrange the magazine in Adobe InDesign and coordinate printing and mailing with vendors.
Copy of BBB_Torchlight_Winter 23_FINAL_digital.pdfWeB Content - saxum.com
I led content strategy and copywriting efforts to update the "Obsessed for Good" page of Saxum's website, which serves as a source of truth for the organization's values-based approach to strategic communications.
sOCIAL gRAPHIC cOPY - oKLAHOMA dEPARTMENT OF mENTAL hEALTH
I wrote this social graphic copy for the Oklahoma Department of Mental Health and Substance Abuse Services as part of a campaign to raise awareness of mental health struggles among Oklahoma teens. The campaign directed trusted adults to a landing page with resources for supporting their teens.
Email Newsletters - BBB St. Louis
BBB St. Louis publishes two weekly newsletters: One to share business news and ethics education with BBB Accredited Businesses, and one to provide consumers with guidance on safe shopping and how to use BBB's services. I use a marketing email platform to draft, build and distribute these newsletters and other marketing communications, segmenting our contact lists and adjusting strategy accordingly. In my first year at BBB, I increased open rates from an average of 32% to 40%.
Crisis Communications eBook - Saxum
Organizations of all types can benefit from a crisis plan. I served as lead writer on a marketing eBook that gives readers a starting point to create their own plan and drives leads to Saxum's crisis communications staff.
Copy of Saxum_Crisis-Comms_Ebook.pdfOSDH_Federal TestimonyfEDERAL tESTIMONY - oKLAHOMA sTATE dEPARTMENT OF hEALTH
I served as one of two lead writers on this federal testimony on Oklahoma's COVID-19 vaccine response, given by the Deputy Commissioner of Health to the House Committee on Science, Space and Technology. My team was a key partner in communicating to Oklahomans about the vaccine when it first became available.
Social Graphic Copy - Oklahoma Farm Bureau Insurance
I wrote this social graphic copy for Oklahoma Farm Bureau Insurance to promote their commercial and individual insurance offerings to Oklahomans. This batch of social ads reinforces OKFB's well-established brand identity as a community partner who supports small, local businesses, farmers and individuals.